Dr. Marleen Kunneman is assistant professor of medicine at Leiden University Medical Center (NL) and Mayo Clinic (US). She trained as a Clinical Linguist and obtained her PhD in Medical Decision Making. She is a researcher and university teacher with a focus on (how to improve) patient-clinician communication and collaboration to design care plans that fit each person. She has a special interest in the diverse approaches to collaboration and in technical vs humanistic approaches to shared decision making. Marleen founded and leads the international and interdisciplinary ‘Making care fit Collaborative’ and initiated the ‘Making care fit Manifesto’. Her work is funded by the Royal Netherlands Academy of Arts and Sciences (KNAW) and two personal career awards by the Netherlands Organisation for Health Research and Development (ZonMw) and the Dutch Diabetes Foundation. In addition, Marleen is Associate Editor at BMJ Evidence-Based Medicine, where she collaborates with patients to share their care experiences in the ‘Patient Voice’ section.