How might public health hold companies accountable for how their products affect human health? In a moment when public health and policy are under duress, a new argument for how public health might follow up on the war on tobacco – and borrow a page from carbon taxes – to create new frameworks for accountability and action, especially in industries that create the texture of everyday life (food, entertainment, housing and transportation). Thomas points to new arguments for public health and new coalitions that might yield greater human health.